|||

Principles of content design

Principle Rule
Reset spaces after you make a mess Don’t leave peanut butter, bread, and jelly on the counter

Principles are universal. Principles teach. They provide guidance and the freedom to design your own solution. Rules, on the other hand, are contextual. They can useful for novices (“Don’t put mescal in a margarita”) but experts break them all the time.

When designing for a user experience, prefer principles to rules. A handful of principles is easier to remember (and follow) than dozens and dozens of rules.

I don’t repeat these principles to myself in the mirror, if that’s what you’re wondering. But they do play on repeat (like Jon Acuff’s soundtracks) while I work.

Feel free to adopt these as your own, especially if you are someone getting started in content design.

Up next A definition of content design Choke on this
Latest posts viewer loading-icon 7 Things I know Don’t go to meetings with more than 8 people The three sees of content design The definitive post on whether chatGPT will take your job The new clothes fallacy A Smallish Book about content design How to make Confluence less horrible I am a writer designer Work is like a hill Badge of dishonor Ceci n'est pas un poubelle This sign is a crime Beware the lure of consistency Do not water Never, ever use the term microcopy You need three things to design content Permanently fixed Assembly instructions for a side table Extraneous labels, ignored conventions The double diamond model Don't have an emergency here Product tours that don't suck Quickly edit text on the web How content designers can get the most out user interviews Let's be reasonable How to derisk trial experiences Turn around, bright eyes We could be zeroes Content design vs visual design