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I solve hard problems with language and design. You can think of me as a writer who designs, or a designer who writes—either way, I make complex experiences feel simple and human.
I’ve been crafting words in tech since 2012, helping companies like Google, Asana, Yelp, and Zendesk say exactly what they mean. In 2017, I added UX to my toolkit, because I believe great experiences need both clear words and human-centered design.
I am the author of microprinciples, a weekly newsletter, and co-author of the Smallish Book, an ongoing collaboration about language and design.