About V. Sri

I am a writer designer. Another way to say this: I’m a UX designer who knows how to write.

I have been a writer in tech since 2012, and a UX designer since 2017. I’ve worked for Yelp, Asana, and Google, and I have worked as a consultant for many startups and VC firms. I currently work as a lead content designer for Zendesk where I focus on innovation and unified experience.

I am the author of microprinciples, a weekly newsletter, and co-author of the Smallish Book, an ongoing collaboration about language and design.