|||
“An organization that designs systems will produce designs that are copies of the communication structures of these organizations.” Conway’s Law
I help simplify user experiences using language and design.
I help companies communicate more effectively through voice and tone guides, taxonomies, information architectures, and user interface content. I also care deeply about how teams collaborate. How we work directly shapes what we (can) make, so I lead workshops around problem definition, structured ideation, and team communication.
I’m obsessed with making complex systems feel natural and human. I care because complexity fragments knowledge; fewer people grasp the whole picture, expertise becomes siloed, and things start to break down. I want to make tools to help people solve the real problems facing us all.
In my spare time, I publish a free weekly newsletter on process, craft, and connection. I’m also a producer of the Oregano Shirt podcast, and a co-author of the Smallish Book, the world’s first philosophy book about content design.
–V. Sri