Don’t go to meetings with more than 8 people
Articles
Unless it’s a purely social brouhaha, 8 people is the absolute maximum tolerable number of participants for a meeting on Zoom. Six is better. The
The three sees of content design
Articles
When designing an experience, principles can help you feel confident choosing among different approaches. But it’s tricky. There is no “absolute
The definitive post on whether chatGPT will take your job
Articles
Nobody knows. No one on LinkedIn or Twitter knows. No one at the New York Times knows. None of your favorite politicians know. Even scientists
The new clothes fallacy
Articles
I recently came across an article called “I hate MVPs. So do your customers. Make it SLC instead.” In it, Jason Cohen advocates for replacing the
A Smallish Book about content design
Articles
Me and Chelsea Larsson are writing a book together and publishing excerpts from the book as a fortnightly newsletter. Follow along! When you tell
How to make Confluence less horrible
Articles
If you’re a knowledge worker shoveling coal for a software or web company in these Roaring Twenties, you might find yourself face to face with a
I am a writer designer
Articles
There is one topic that makes me floopy. An ever-looming question, especially around the yuppie crowd, that drains me like a machete to the bottom of a young coconut.
Work is like a hill
Articles
I’m sick of the The double diamond model. A better metaphor to describe the plight of the average, overworked, over-meetinged knowledge worker comes
Beware the lure of consistency
Articles
You know what’s cooler than consistent error messages? Having a bottomless supply of inconsistent error messages. Imagine an infinite stack of
Never, ever use the term microcopy
Articles
When you focus too much on words you belittle the craft of writing. You do this when you call yourself a “wordsmith” or describe your output as
You need three things to design content
Articles
Those three things are people, standards, and patterns. Maybe you’re not convinced. People Standards
Assembly instructions for a side table
Articles
I purchased a side table for my reading chair for a single purpose: keep beverages (coffee, mostly) within arm’s reach as I devour knowledge. It has
The double diamond model
Articles
Has this ever happened to you? “Wait,” said the stalwart designer, “we’re converging when we should be diverging.” And with that he opened the top
Product tours that don't suck
Articles
A product tour is a kind of onboarding. They introduce users to changes you’ve made to their experience. But unlike onboarding (in which you help a
Quickly edit text on the web
Articles
This is a nifty trick for content designers. It lets you edit text on any website. I do this when I want to get quick visual assessment of a string
How content designers can get the most out user interviews
Articles
As a content designer you’ll occasionally get a chance to interview users. Jump on these opportunities! It’s a way to find out what language your
How to derisk trial experiences
Articles
Let’s say your software as a service product is the bee’s knees. Your company eats its own dogfood. Your software does what it promises. Your
Content design vs visual design
Articles
The relationship between design and content is like a button and its label. A button’s shape shows you that you can take an action. A button’s label
The recipe approach to writing labels
Articles
When following a recipe you are focused on achieving a specific goal: I want cake. You typical follow multiple steps. Some folks memorize those
6 truths for first-time public speakers
Articles
If you want to design product experiences you will have to present your work out loud. The size of your audience will grow as your career does.
What the %&@! is content design
Articles
The %&@! is known as a grawlix. You’ve probably seen it in comic strips and cartoons as a polite stand in for curse words. Beetle Bailey
Content design has a nomenclature problem
Articles
Content design is answering a user need in the best way for the user to consume it.Sarah Winters As of this writing, the discipline of content
Solve the real problem
Principles & Articles
You can’t have a baby without the birth pains. Something my old boss used to say I’m going to level with you. A lotta the time you won’t get to
Respect the user
Principles & Articles
Every alert in software might as well be saying ‘Hey, idiot.’ John Hull Treat humans with dignity and respect. Behind the abstract label of “user”
Look for patterns
Principles & Articles
If you are writing an error message from scratch every single time, you’re doing it wrong. Write less and design more. Be on the hunt for patterns.
Start with the story
Principles & Articles
Do not truncate or wrap text. How strange to make a container that can’t contain the content. It’s not the content that needs to change. Content
Principles of content design
Principles & Articles
Principle Rule Reset spaces after you make a mess Don’t leave peanut butter, bread, and jelly on the counter Principles are universal.
A definition of content design
Articles
Content design is the principled use of language to help people do things. Language that’s “easier to grasp” makes a product easier to use.