Never, ever use the term microcopy

When you focus too much on words you belittle the craft of writing. You do this when you call yourself a wordsmith” or describe your output as microcopy.

Microcopy? Are you holding a pair of tweezers and wearing a jeweler’s loupe while you design user experiences? Are you three apples tall? Are you engraving an error message on the side of an electron?

You are not. You are constructing the narrative by which a user will experience your product. You can either do it in a holistic way, like a storyteller, or you can do it in a piecemeal way, through microcopy.

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