You can’t have a baby without the birth pains. Something my old boss used to say
I’m going to level with you. A lotta the time you won’t get to solve the real problem. Why not?
And most difficult of all:
If you want to solve the real problem you might have to fight for the privilege.
You have to learn to uncover the user’s real world desires. You have read between the lines and think beyond the immediate solution space.
You’ll start to question the work on your plate and think about the bigger picture. You’ll learn to push back on band-aid solutions. You’ll start to think like the user and feel their pain. It’s hard work solving the real problem, but it’s worth it.
Other principles of content design