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Look & Point
Don't have an emergency here
Signs of Bad Design
This sign is almost certainly a work of satire, but it is too good not to share. It evokes those “under construction” signs that were rampant on the
Product tours that don't suck
Articles
A product tour is a kind of onboarding. They introduce users to changes you’ve made to their experience. But unlike onboarding (in which you help a
Quickly edit text on the web
Articles
This is a nifty trick for content designers. It lets you edit text on any website. I do this when I want to get quick visual assessment of a string
How content designers can get the most out user interviews
Articles
As a content designer you’ll occasionally get a chance to interview users. Jump on these opportunities! It’s a way to find out what language your
Let's be reasonable
Signs of Bad Design
Lawyers love to throw around the word “reasonable” as though ordinary people could ever possibly agree on what it means. But it wasn’t an attorney
How to derisk trial experiences
Articles
Let’s say your software as a service product is the bee’s knees. Your company eats its own dogfood. Your software does what it promises. Your
Turn around, bright eyes
Signs of Bad Design
This sign lives at the Coliseum BART station in Oakland, California. Its intended audience is people trying to get to Oracle Arena. Unfortunately,
We could be zeroes
Signs of Bad Design
Take a minute to think about what’s happening here. These are awfully strange hours for a store. Why do you think they did this? A. They did it for
Content design vs visual design
Articles
The relationship between design and content is like a button and its label. A button’s shape shows you that you can take an action. A button’s label
The recipe approach to writing labels
Articles
When following a recipe you are focused on achieving a specific goal: I want cake. You typical follow multiple steps. Some folks memorize those
Sorry no pizza
Signs of Bad Design
I found this charlie foxtrot at a bowling alley in Albany, California. It’s content design carnage. Let’s dig in. This is a kiosk for hungry patrons
6 truths for first-time public speakers
Articles
If you want to design product experiences you will have to present your work out loud. The size of your audience will grow as your career does.
Do not enter, exit only
Signs of Bad Design
I saw this sign at an airport and it gave me pause. By which I mean it literally stopped me in my tracks. This sign conveys two pieces of
What the %&@! is content design
Articles
The %&@! is known as a grawlix. You’ve probably seen it in comic strips and cartoons as a polite stand in for curse words. Beetle Bailey
Content design has a nomenclature problem
Articles
Content design is answering a user need in the best way for the user to consume it.Sarah Winters As of this writing, the discipline of content
Solve the real problem
Principles
& Articles
You can’t have a baby without the birth pains. Something my old boss used to say I’m going to level with you. A lotta the time you won’t get to
Respect the user
Principles
& Articles
Every alert in software might as well be saying ‘Hey, idiot.’ John Hull Treat humans with dignity and respect. Behind the abstract label of “user”
Look for patterns
Principles
& Articles
If you are writing an error message from scratch every single time, you’re doing it wrong. Write less and design more. Be on the hunt for patterns.
Start with the story
Principles
& Articles
Do not truncate or wrap text. How strange to make a container that can’t contain the content. It’s not the content that needs to change. Content
Choke on this
Signs of Bad Design
Nothing exemplifies Signs of Bad Design like this monstrous situation. This is a gumball machine. Most folks are familiar with the shape. In UX
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