|||

Never, ever use the term microcopy

When you focus too much on words you belittle the craft of writing. You do this when you call yourself a wordsmith” or describe your output as microcopy.

Microcopy? Are you holding a pair of tweezers and wearing a jeweler’s loupe while you design user experiences? Are you three apples tall? Are you engraving an error message on the side of an electron?

You are not. You are constructing the narrative by which a user will experience your product. You can either do it in a holistic way, like a storyteller, or you can do it in a piecemeal way, through microcopy.

Up next You need three things to design content Do not water
Latest posts Work is like a hill Badge of dishonor Ceci n'est pas un poubelle This sign is a crime Beware the lure of consistency Do not water Never, ever use the term microcopy You need three things to design content Permanently fixed Assembly instructions for a side table Extraneous labels, ignored conventions The double diamond model Don't have an emergency here Product tours that don't suck Quickly edit text on the web How content designers can get the most out user interviews Let's be reasonable How to derisk trial experiences Turn around, bright eyes We could be zeroes Content design vs visual design The recipe approach to writing labels Sorry no pizza 6 truths for first-time public speakers Do not enter, exit only What the %&@! is content design Content design has a nomenclature problem Solve the real problem Respect the user Look for patterns Start with the story