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Portfolio

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Zendesk - Tone Framework Portfolio In October 2019, the content designers at Zendesk convened for our very first content design summit. OK, it was four of us in a rental office but it Nice Things Portfolio Our website needs to help new listeners quickly understand what the podcast is about. Even though other professionals had reviewed our site, V Real Time Services Content Design & Portfolio I was involved in a really gnarly project that involved a lot of backend services that were either undefined or in the process of being defined by Naming notification sounds Content Design & Portfolio At Zendesk, the sounds that notified customers of an incoming chat were long overdue for a change. I’d heard one described as a dying goose or a Zendesk - Anatomy of Agent Workspace Content Design & Portfolio The goal of this project was to integrate three of Zendesk’s separate products—Support, Chat, and Talk—into a single seamless interface. As the Zendesk - Garden Portfolio Garden is the name of Zendesk’s design system. In early 2020, the Garden team wanted to develop a public-facing website to house their components. Zendesk - Focus mode Content Design & Portfolio A UX director hit me up on Slack asking if I had extra bandwidth to work on a small project. I usually know better than this, but this was a fun Google - Creative Best Practices Guide Content Design & Portfolio What defines a quality image? Standard image “hygiene” includes cropping, color balance, aspect ratio, but there are some other qualities that are Google - Ads Quality UX Copywriting & Portfolio I worked on the team that managed the look and feel of ads across Google, Ads Quality UX. One of my first projects was developing the content for Stitch Fix Copywriting & Portfolio To promote the launch of their styling service for men, Stitch Fix started a blog known as The Style Guide. I was a frequent contributor on topics Wavelength by Asana Copywriting & Portfolio At Asana, my Area of Responsibility (AOR) was the company’s voice and tone. I helped shaped the brand and editorial mission of our new publication St. Anthony's Foundation Copywriting & Portfolio I served on the St. Anthony’s Young Professionals Council. We met monthly to help the St. Anthony Foundation reach a new generation devoted to Yelp - The Un-tourist's Guide to San Francisco Copywriting & Portfolio For Yelp’s 10th anniversary, we invited Yelpers from across the world to our headquarters in San Francisco. The brief: Avoid the typical tourist Yelp - The Unboring Copywriting & Portfolio One of Yelp’s core values is “Be Unboring.” I wanted to bring this to life in a hackathon project. Inspired by projects like Humans Of New York, I Yelp is a B2B company Copywriting & Portfolio Despite it’s consumer-esque vibe, Yelp is a B2B company: their customers are small and medium businesses. I worked on many pieces targeting our Yelp Nearby Copywriting & Portfolio Normally, re-orgs are a source of stress. But when the Yelp Creative team was moved from marketing to the product org we had two big reasons to