Zendesk - Tone Framework
Portfolio
In October 2019, the content designers at Zendesk convened for our very first content design summit. OK, it was four of us in a rental office but it
Nice Things
Portfolio
Our website needs to help new listeners quickly understand what the podcast is about. Even though other professionals had reviewed our site, V
Real Time Services
Content Design & Portfolio
I was involved in a really gnarly project that involved a lot of backend services that were either undefined or in the process of being defined by
Naming notification sounds
Content Design & Portfolio
At Zendesk, the sounds that notified customers of an incoming chat were long overdue for a change. I’d heard one described as a dying goose or a
Zendesk - Anatomy of Agent Workspace
Content Design & Portfolio
The goal of this project was to integrate three of Zendesk’s separate products—Support, Chat, and Talk—into a single seamless interface. As the
Zendesk - Garden
Portfolio
Garden is the name of Zendesk’s design system. In early 2020, the Garden team wanted to develop a public-facing website to house their components.
Zendesk - Focus mode
Content Design & Portfolio
A UX director hit me up on Slack asking if I had extra bandwidth to work on a small project. I usually know better than this, but this was a fun
Google - Creative Best Practices Guide
Content Design & Portfolio
What defines a quality image? Standard image “hygiene” includes cropping, color balance, aspect ratio, but there are some other qualities that are
Google - Ads Quality UX
Copywriting & Portfolio
I worked on the team that managed the look and feel of ads across Google, Ads Quality UX. One of my first projects was developing the content for
Stitch Fix
Copywriting & Portfolio
To promote the launch of their styling service for men, Stitch Fix started a blog known as The Style Guide. I was a frequent contributor on topics
Wavelength by Asana
Copywriting & Portfolio
At Asana, my Area of Responsibility (AOR) was the company’s voice and tone. I helped shaped the brand and editorial mission of our new publication
St. Anthony's Foundation
Copywriting & Portfolio
I served on the St. Anthony’s Young Professionals Council. We met monthly to help the St. Anthony Foundation reach a new generation devoted to
Yelp - The Un-tourist's Guide to San Francisco
Copywriting & Portfolio
For Yelp’s 10th anniversary, we invited Yelpers from across the world to our headquarters in San Francisco. The brief: Avoid the typical tourist
Yelp - The Unboring
Copywriting & Portfolio
One of Yelp’s core values is “Be Unboring.” I wanted to bring this to life in a hackathon project. Inspired by projects like Humans Of New York, I
Yelp is a B2B company
Copywriting & Portfolio
Despite it’s consumer-esque vibe, Yelp is a B2B company: their customers are small and medium businesses. I worked on many pieces targeting our
Yelp Nearby
Copywriting & Portfolio
Normally, re-orgs are a source of stress. But when the Yelp Creative team was moved from marketing to the product org we had two big reasons to