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You need three things to design content Blog Those three things are people, standards, and patterns. Maybe you’re not convinced. People Principles of content design Blog Content design is the principled use of language to help people do things in a user experience. These are the principles I use to structure What the %&@! is content design Blog The %&@! is known as a grawlix. You’ve probably seen it in comic strips and cartoons as a polite stand in for curse words. Beetle Bailey