Content design and strategy
I craft user-friendly experiences according to a pretty simple formula: design thinking + language = storytelling.
Places I’ve worked
Sr UX Content Strategist, Zendesk
Customer service software for humans. I focused on the agent experience across Zendesk’s suite of products. I created and maintained content standards to design clear, consistent, and inclusive user experiences using words.
UX Content Lead, Google
The Ads Quality UX team shapes the look and feel of Google ads. I worked with UX designers and researchers to define standards for paid search products at Google and to imagine new formats for evolving markets and surfaces.
Copywriter and Content Strategist, Asana
Responsibility for voice and tone and cross-channel content; my deliverables were a style guide, editorial frameworks, and reams of copy. I also helped launch Asana’s thought-leadership magazine, Wavelength.
Senior Editor, Yelp
100+ email newsletters a week in 8 timezones. We were a de facto agency within marketing. I managed the workflow of our editors, wrote landing pages, UX copy, direct mail, and sarcastic Yelp reviews. Also: Yelp’s first TV commercial.
Skillz of note
- Marketing copywriting, content marketing
- Content design (a.k.a. UX writing)
- Conversation design
- Design: Figma, Sketch, Illustrator, Photoshop
- Audio: Audacity, Hindenberg, Logic Pro
- Video: iMovie
- Languages: French and Hindi (Conversational)
Things I’ve learned
How to code
At Kickstart Coding
How to UX design
At General Assembly
UX Design immersive covered fundamentals of HCI/interaction design, wireframing and prototyping, user research, interviewing. Learned incredible theory from instructor John Hull. And our team took first prize in the hackathon.
How to graphic design
At George Brown College
How to be a hit at parties
At Western University I was going to be an actuary before I transferred to an honors degree in Economics and Philosophy. Double major, double the fun. Focus: Welfare Economics and Ethics.
6401 Regent St
Oakland, CA 94618