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Resume

Zendesk

Lead Content Designer

I’m on a innovation team with a mandate to unify the product experience. Our goals are flexibility, platformization, and AI integration. In this work, I leverage our content design principles to define ontology and shape product strategy. I help drive the development of new standards and patterns, and create clear narratives and conceptual models to aid in sensemaking and evangelism.

Senior Content Designer

Zendesk makes customer support software. Our globally distributed content design team provided embedded support to key product areas. I focused on the integration of two flagship products, Support and Chat. I collaborated with localization, documentation, and product marketing to ensure language consistency and clarity. I was also a contributor to the Garden design system and authored the section on content.

Google

UX Content Lead

Ads Quality UX is the team responsible for shaping commercial interactions on the world’s most visited website. I defined language standards, wrote guidelines for training models, and made data-backed decisions about content strategy. Our team imagined new formats for nascent markets (like India) and surfaces beyond search (like Assistant and Maps). I supported the growth of the UX community by speaking at our internal design conference, UXU, and by representing Google at iXDA, Atlanta.

Asana

Copywriter and Content Strategist

Asana is work-tracking for teams. As the lead copywriter, I was responsible for public-facing language: blog, email, social, and web. My Area of Responsibility (AOR) was voice and tone and I created a style guide to reflect Asana’s unique values. I consulted on content projects across the company and helped launch Asana’s thought-leadership publication, Wavelength. Though I rarely had time for it, I crafted product and app update copy to delight our users.

Yelp

Senior Editor

Yelp helps people write reviews of great local businesses. My team published 100 weekly newsletters across 8 timezones. We kept the issues factual and upholding of Yelp’s content standards. As the senior editor, I managed workflow and wrote a lot of puns, landing pages, direct mail pieces, Yelp reviews, and our first TV commercial. We became a de facto agency within marketing serving press, biz marketing, product, and acquired brands like Seatme and Eat24.

Education

Kickstart Coding

16-week intensive bootcamp covering Python, JavaScript, HTML, CSS, Django, React, Bash, SQL, and APIs. I built and deployed two web apps, learned scrum and agile methods, and learned that I really, really don’t like MongoDB.

General Assembly

20-week UX Design immersive covering fundamentals of HCI and interaction design, research, wireframing, and prototyping. Learned theory from brilliant instructor John Hull. My team took first prize in the hackathon.

Western University

Bachelor of Arts. I was going to be an actuary before switching to Honors Economics & Philosophy with a focus on welfare economics and ethics. Double the major, double the fun.


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