A definition of content design

Content design is the principled use of language to help people do things.

Language that’s easier to grasp” makes a product easier to use.

Content designers are responsible for the language in a user experience. Content design is sometimes called user experience (UX) writing or UX content strategy because we write the words (also called copy” or strings”) in a software product or website.

Some questions content designers think about:

  • Are labels consistent? Are terms easy to understand and translate?
  • Are actions and calls to action accurate and useful?
  • Do components like empty states and modals fit established patterns?

Content designer do more than write microcopy. They define standards. They set the voice and tone. They also make sense of and map out concepts so people building the experience can see how information is organized. Language in a user experience affects how easy it is to use (usability), who can use it (accessibility), and how well it does what it’s supposed to (efficiency).

Read principles of content design
Learn about our Nomenclature problem

Up next The Signs of Bad Design Experience design is about helping people do things—solve problems, achieve goals, have a great time. It’s not always easy. And the practitioners of Principles of content design Principle Rule Reset spaces after you make a mess Don’t leave peanut butter, bread, and jelly on the counter Principles are universal.
Latest posts The three sees of content design The definitive post on whether chatGPT will take your job The new clothes fallacy A Smallish Book about content design How to make Confluence less horrible I am a writer designer Work is like a hill Badge of dishonor Ceci n'est pas un poubelle This sign is a crime Beware the lure of consistency Do not water Never, ever use the term microcopy You need three things to design content Permanently fixed Assembly instructions for a side table Extraneous labels, ignored conventions The double diamond model Don't have an emergency here Product tours that don't suck Quickly edit text on the web How content designers can get the most out user interviews Let's be reasonable How to derisk trial experiences Turn around, bright eyes We could be zeroes Content design vs visual design The recipe approach to writing labels Sorry no pizza 6 truths for first-time public speakers Do not enter, exit only