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I make user experiences that feel surprisingly simple because complexity craves clarity and humanity demands delight.
I solve hard problems through the invisible architecture of language and design. Think of me as a writer who designs, or a designer who writes—either way, I transform complicated systems into experiences that feel intuitive and human.
Since 2012, I’ve been crafting the words that help technology speak clearly, helping brands like Google, Asana, Yelp, and Zendesk to say exactly what they mean. In 2017, I expanded into UX design, recognizing that truly great experiences need both precise language and thoughtful design that knows when to step out of the way.
In my spare time I like to write. I’m the author of Microprinciples, a weekly newsletter for creators seeking a fresh perspective on process, craft, and connection. I’m a producer of the Oregano Shirt podcast, and a co-author of the Smallish Book, an ongoing collaboration exploring the intersection of language and design.
–V. Sri