Content design Storytelling


The words you use can change how people think and feel. Speak to prospects in a way that makes their eyes light up. Identify the customers who get it” and give them the vocabulary to evangelize your business.

Look and Point offers three services for B2B clients

Voice and tone guides

Precisely define how you sound to your target audience and have a resource to help marketers and product designers ensure brand consistency.

UX writing and content design

Tear down your existing user experiences to find potential points of friction or confusion. We make your software sound more human.

Performance copywriting

Have you reviewed the most visited parts of your site recently? We audit your website to make sure every page is helping you reach your goals.